Toaster Strudel
From Wikipedia, the free encyclopedia
Toaster Strudel Breakfast Pastries are a frozen pastry introduced in June 1984 and marketed by Pillsbury. They are prepared by heating in the toaster and spreading the included icing packet on top of the pastry. This do-it-yourself icing has been found to appeal especially to children.[1] The product has found considerable success since its debut and is still available in most grocery stores.[2]
Advertising for the Toaster Strudel has often pointed out its advantages over Kellogg's Pop-Tarts, a primary competitor in the breakfast and snack food market. A back-package copy even reads "It's like Pop-Tarts, but tastes better ... Sorry Pop-Tarts, 2 out of 3 people agreed, Pillsbury Toaster Strudel Pastries just taste better."[3] This has often been amplified by showing a plain, frost-less Pop-Tart alongside a well frosted Toaster Strudel.
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[edit] Flavors
New Toaster Strudel flavors have been introduced as recently as 2003. Heading into the 2000s, newer flavors have emphasized bright colors like green icing as opposed to the traditional white.[4] Limited edition Shrek flavors were also available in 2004 to promote the film Shrek 2.[5] Some flavors released over the years include:
- Apple
- Blueberry
- Cinnamon Roll with Cinnabon Cinnamon
- Cherry
- Chocolate Fudge with Hershey’s Chocolate
- Cream Cheese & Raspberry
- Cream Cheese & Strawberry
- Raspberry
- Strawberry
- Strawberry Banana
- Wildberry
- French Toast
- Brown Sugar Cinnamon
- Kiwi-Strawberry
- Watermelon
[edit] Advertising slogans
- Something better just popped up. (1994)[6]
[edit] Toaster Scrambles
A similar Pillsbury product, Toaster Scrambles, is a toaster pastry with meat and cheese breakfast ingredients. Toaster Scrambles do not come with icing packets. Currently available varieties are:
- Cheese, Egg & Bacon
- Ham, Egg & Cheese
- Cheese, Egg & Sausage
- Bacon & Sausage Combo
- Reduced Fat Cheese, Egg, & Bacon
- Reduced Fat Southwestern Style
[edit] References
- ^ "Pillsbury Features Mini Pancakes With Dippin' Cups And New Flavors For Waffle Sticks And Toaster Strudel Line" CreativeMag.com (December 15, 2003). Retrieved February 20, 2008.
- ^ Harrison, Dan "New Items Spur Growth of Breakfast Foods" Frozen Food Age (March 1 1998). Retrieved February 20, 2008.
- ^ Wishnow, Sharon "Premium, Restaurant-Quality Desserts Increasingly on `Menu' in Freezers." Quick Frozen Foods International (January 1 1999). Retrieved February 20, 2008.
- ^ Enright, Allison "Hitting the Shelves" PreparedFoods.com (December 11, 2003). Retrieved February 20, 2008.
- ^ "General Mills and DreamWorks Bring the Magic of Shrek to the Supermarket" Business Wire (May 27, 2004). Retrieved February 20, 2008.
- ^ 1994 CBS/WJW Commercials YouTube (December 19, 2007). Retrieved February 23, 2008.
[edit] External links
- Pillsbury - toasterstrudel — Official Pillsbury Page For Toaster Strudel
- Pillsbury - toasterscrambles — Official Pillsbury Page For Toaster Scrambles
