The Sell-In
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| The Sell-in | |
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| Author | Craig Mathieson |
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| Country | Australia |
| Language | English |
| Subject(s) | Australia alternative music |
| Genre(s) | Non-fiction |
| Publisher | Allen & Unwin |
| Publication date | November 1, 2000 |
| Pages | 280 pp |
| ISBN | ISBN 1865084123 |
The Sell-in — how the music business seduced alternative rock is a book by Australian music journalist Craig Mathieson. It documents the rise of the Australia's alternative music scene and how that success attracted the interest of the music industry's major labels.
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