The Halo Group
From Wikipedia, the free encyclopedia
The Halo Group is an independently owned, Manhattan-based brand development agency that provides marketing consultation, brand architecture and communications services for a short list of international clients.
| The Halo Group | |
|---|---|
 |
|
| Type | Private |
| Founded | 1994 |
| Headquarters | New York, NY |
| Key people | Denise Goodwin Pace, Chief Communications Officer Linda Passante, Chief Executive Officer |
| Industry | Branding / Design / Marketing |
| Services | Marketing Consulting Brand Architecture Communications Services |
| Website | www.thehalogroup.net http://www.thehalogroup.net |
Contents |
[edit] The Halo Group History
Denise Goodwin Pace and Linda Passante founded the agency as Halo Advertising and Marketing Communications in 1994.[1]
By 2002, the agency had undergone several changes including agency name and location. As The Halo Group of New York City, the two partners, Pace and Passante, aimed to reflect the company’s expanded services in public relations, strategic planning, sales promotion and direct mail. Halo’s business model, combining integrated communications services and senior team attention, attracted a diverse roster of clients. [2]
Co-Founder & CEO, Linda Passante, has been recognized within the industry as a “branding guru”, authoring articles published by Adweek [3] and other publications. [4] Her success has been duly noted, as she was presented with the Stevie Awards for Women in Business - Best Entrepreneur of 2007.[5]
[edit] The Halo Group Industry Recognition
Since its founding, The Halo Group has been honored with over 250 creative awards in the Graphis[6], Telly[7], Summit [8], Addy and BOLI[9] and Admissions Awards[10] for its print, radio, TV, direct mail, out of home and new media campaigns over the past 14 years. [11]
The Halo Group was recently acknowledged for the Guy Carpenter (Division of Marsh & McLennan Companies) new brand campaign launch. The origami-themed campaign, using global currencies to personify the company’s unique way of looking at risk, was launched in the Fall of 2007. The campaign was expressed in many forms, from a Capital ldeas website, to print advertisements, online components and event themes. [12]
[edit] The Halo Group Clients
- Bank of Smithtown
- El Paso Global Energy
- Farmingdale State University
- Guy Carpenter - Div. of Marsh & McLennan Companies
- J.Kings Food Service
- Jasmine Technologies
- Kings College
- Knicks City Dancers
- Marty Lyons Foundation
- Plan!tNow Organization
- Qside FCU
- St. George's University (Grenada, West Indies)
- St. Mary's Healthcare
- Total Dental Care
- Varta Batteries (Germany)
- Veggie Patch (Israel)
[edit] The Halo Group Affiliations
The Halo Group is a member of the American Association of Advertising Agencies,[13] the Public Relations Society of America[14], and Direct Marketing Association (USA).
[edit] References
- ^ Stuart Elliott. THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Miscellany. The New York Times.
- ^ Kristen D'Andrea. Long Island Women - Minding Their Business. Viotech Solutions.
- ^ Linda Passante. The Path to Profits. AdWeek.
- ^ Linda Passante. How To Tie Marketing to the Bottom Line. Classes and Careers.
- ^ Passante Wins Stevie(R) Award for Women in Business. PR Newswire.
- ^ Graphis[1]
- ^ Telly[2]
- ^ Summit[3][4]
- ^ BOLI[5]
- ^ Admissions Marketing Report Awards[6]
- ^ Claude Solnik. Long Island Marketing Briefs. Long Island Business News.
- ^ Mark Dolliver. GUY CARPENTER & CO.. AdWeek.
- ^ American Association of Advertising Agencies [7]
- ^ PRSA [8]
