The Gruen Transfer
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| The Gruen Transfer | |
|---|---|
| Created by | Andrew Denton |
| Presented by | Wil Anderson |
| Country of origin | Australia |
| Language(s) | English |
| No. of episodes | 10 |
| Broadcast | |
| Original channel | ABC1 |
| Original airing | 28 May 2008 |
| External links | |
| Official website | |
The Gruen Transfer is an ten-episode Australian television program focussing on advertising, which debuted on ABC1 on May 28, 2008. The program is hosted by Wil Anderson with a panel of advertising industry experts, and is produced by Andrew Denton's production company, Zapruder's Other Films.[1] The title refers to the Gruen transfer, the response to designed disorientation cues in retail environments named after Austrian architect Victor Gruen, who designed the first shopping mall.[2]
The show's debut episode drew an audience of nearly 1.3 million, the highest debut for an entertainment program in the ABC's history.[3]
[edit] References
- ^ Ziffer, Daniel (2008-02-07). Anderson Plays Nice With Aunty. The Age. Retrieved on 2008-05-31.
- ^ Lee, Julian (2008-05-01). Another Denton First: Screening Ads on the ABC. The Sydney Morning Herald. Retrieved on 2008-05-31.
- ^ Why Wil Anderson Wants lower Gruen Transfer Ratings. The Daily Telegraph (2008-05-29). Retrieved on 2008-05-31.
[edit] External links
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