The Faster the Speed, the Bigger the Mess

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The Faster the Speed, the Bigger the Mess is a sixty second public service ad campaign by the Department of Environment Northern Ireland and Ireland's Road Safety Authority, created by Lyle Bailie International Limited^[1] and in whole or in part supported or underwritten by Norwich Union, a large European insurance concern.^[2] The ads attempt, in a short spot, to dramatize the dangers of reckless or careless driving at too great a speed for conditions. They emphasize the risks of consequences and suffering not only to the driver, but to innocent third parties. Some of the ads can be found and viewed online.