The Computer is Personal Again

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The Computer Is Personal Again was Hewlett-Packard's PSG campaign slogan that was brought up in May 2006. Two months after its creation, Dell followed up with its own campaign entitled "Purely You," which seems to piggyback off the HP idea.

The campaign was designed to bring back the fact that the PC (Personal Computer) is a personal product. The campaign utilized viral marketing (see below), sophisticated visuals, and its own web site (www.hp.com/personal). Some of the ads featured well-known personalities - Pharrell, Mark Burnett, Mark Cuban, Jay-Z and Shaun White. Rather than show a bunch of talking heads, each advertisement showed a neck-down view in which the endorser, aided greatly by graphics, visually showed how they used HP products. All these personalities weren't paid millions of dollars but brought a deal with HP to sponsor their or a selected charity group.