The Children's Place

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The Children’s Place
Type	Public (NASDAQ:PLCE)
Founded	In 1969
Headquarters	Secaucus, New Jersey
Key people	Ezra Dabah, CEO Neal Goldberg, President
Industry	Apparel
Products	Children’s apparel, accessories, toys and plush
Revenue	$1.67 bill. (FY2006 net)
Employees	5,000 full-time
Website	http://www.childrensplace.com

The Children’s Place Retail Stores, Inc. (TCP) is a specialty retailer of children’s apparel and accessories for children from newborn to age ten.^[1] It was founded in 1969. They became publicly traded on the NASDAQ exchange in 1997 under the ticker symbol PLCE. The Children’s Place is headquartered in Secaucus, New Jersey and currently has 5,000 full-time employees.^[2] The company owns and operates the Children’s Place stores, as well as Disney Stores – which they acquired in late 2004. Fiscal 2005 marked the first full year The Children's Place had managed the Disney Store. As of June 2007, the company owned and operated 872 The Children's Place stores and previously 328 Disney Stores before Disney Enterprises moved to regain these rights.

On March 26, 2008, Hoop Holdings/Hoop Retail Stores LLC and related subsidiaries of TCP that operated Children's Place and DisneyStore retail locations filed a voluntarily petition for relief under Chapter 11 Bankruptcy.

The Children’s Place designs, contracts to manufacture, and sells high-quality, value-priced products under ‘The Children’s Place’ brand name. The merchandising objective of the brand is to offer a unique, colorful, coordinated and balanced lifestyle assortment of high quality, basic and fashion merchandise, at prices that represent substantial value to their customers. Or, as their slogan states 'Big Fashion. Little Prices'. Each Children’s Place store is divided into six sections, serving the needs of specific size ranges. These are: Big Girls and Big Boys (4-14), Baby Girls and Baby Boys (6 months-4T), and Newborn (0-12 months).

Most of The Children’s Place stores are located in and around regional malls, but also include some strip centers, outlets, and street stores. The majority of their stores are small, traditional mall stores, although some Children's Place outlets are in a big box format.