The Business Cookbook

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Authored by the staff at Telequity in 2005, The Business Cookbook Series is composed of The Business Cookbook, The Home Business Cookbook, and The Small Business Cookbook. The three-part series illustrates small business techniques by way of concise and comprehensive recipes, much like the culinary variety. Business Recipes are step-by-step instructions for website design & web publishing, web hosting, business email, domain name registration, web marketing and ecommerce services specifically designed for small business owners that don't have design or technical expertise[1].

Contents

[edit] History

In late 2005, Telequity founder Justin Smith was presented with a request: Write instructions on developing a home business for an audience without any business education. Previous attempts by business writers, such as Kelly Goto and Emily Cotler's "tool shed in a book" method[2], proved laborious. Still others, such as Janice Keefe's start-up compilations[3], proved to be too generalized. The author decided to simply mirror the simplicity of the common culinary recipe. Smith wrote step-by-step instructions for various home businesses and compiled them in the first Business Cookbook. This compilation, as well as The Home Business Cookbook and The Small Business Cookbook, were launched online shortly thereafter.

[edit] Basic forms of business recipes

Although recipes may vary in length and detail, there are several common traits to the Business Recipe (TM) format:

  • Instructions in numerical format
  • Business content for non-professionals, i.e., written in basic English
  • Hyperlinks to external sources and services

Like their culinary counterparts, Business Recipes (TM) are accompanied by:

  • Serving Size: Estimation of financial return
  • Ingredients: List of products and services used in accompanying recipe
  • Time/Commitment: Categorization of time-requirement by quick cash, part-time, or full-time

[edit] Organization

Business recipes are grouped by time-requirement, namely:

  • Part-time
    • Affiliate Marketing
    • Online Advertising
    • Blogging & News
    • Selling on eBay & uBid
  • Full-time
    • Online Storefront
    • eBay Proseller
    • Web Site Design
    • Freelance Photography
  • Fast Cash
    • Consumer Surveys
    • Used Book Reseller
    • Used CD/DVD Reseller
    • Internet Domains

[edit] References

  1. ^ From How It Works, The Home Business Cookbook, 2005
  2. ^ Web Redesign: Workflow that Works, Kelly Goto and Emily Cotler, 2002 New Riders Publishing
  3. ^ 101 Small Business Ideas for Under $500, Janice Keefe, 2005 John Wiley & Sons, Inc.

[edit] External links