Text message marketing

From Wikipedia, the free encyclopedia

This is the practise of taking the marketing message directly to the personal pocket of the prospect. It can appear to be very intrusive, so marketers must tread carefully.

The ownership and use of cell/mobile phones has gained huge market penetration. Their use as a marketing tool is in its infancy. On radio & tv most adverts include a keyword on a short-code as a one-way request from the prospect to the organisation. But few companies are using the text message as a two-way vehicle. One offering is Mojio Messenger, see [1].

Everyone carries their personal phone with them, if you want to reach your prospects where they are, you need to buy (expensive) or grow your own list. A way to quickly grow your own list is to provide a once-in-a-life-time offer using a viral Short Message Service (SMS) campaign Viral_marketing. So long as you don't over-use your prospects, you can keep sending text messages for quite a while, building up brand awareness, and with the use of suitable humour you can build loyalty too.

It's estimated that 94% of all text messages are opened. The average cost of email averages nine cents per message. Average market rates for texting average ten cents per message. 70% of the domestic market has adopted text messaging. Here is a tool for people new to text messaging and need text message marketing instructions. It shows a person instructions for their phone.

You can also use Text Message Marketing as a B2B tool, for instance to maintain a set of contract staff [2].

[3].