Television on demand

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[edit] Television On Demand (TOD)

Television on Demand is an emerging new digital cable service offering. This service concept is based on perceived consumer desire to receive live and pre-recorded programming. TOD provides the end user with programming "without" having to wait for its syndicated air schedule times by major networks and content providers. TOD effectively places program "air-time" control in the hands of the end user.

TOD is and addition to various on demand television services such as Video on Demand (VOD) and Subscription video on demand (SVOD) now being offered by cable companies to the public.

This article is a work in progress and needs to address hardware and software upgrades required by the cable companies to deliver the new service without disruption to the delivery of its current services. The end user equipment component known as the Set Top Box (STB) requires modification and deployment to early adopter users.