TCHO
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| TCHO Ventures, Inc | |
|---|---|
| Type | Private |
| Founded | San Francisco, U.S. (2007) |
| Founder | Timothy Childs |
| Headquarters | San Francisco, California, U.S. Pier 17, San Francisco, CA 94111 |
| Area served | North America |
| Key people | Timothy Childs (Founder) Louis Rossetto (CEO) |
| Industry | Food |
| Products | Chocolate |
| Services | Flavor assaying |
| Website | tcho.com |
TCHO is a start-up company based in San Francisco, California. The company, which was founded by Timothy Childs, and has as its CEO Louis Rossetto, the co-founder of Wired magazine, uses technology to map cocoa beans by their flavors onto a six-segmented flavor wheel.[1] The company will allow others to use their flavor wheel in the hopes that it will become the industry standard. They also will mass-produce and sell their chocolate bars to food companies and consumers, once beta testing is complete.[2] Currently, only a dark chocolate bar made from Ghanaian beans is available from the company's website.[3]
[edit] References
- ^ “Chocolate.com: A start-up innovates in an unexpected field”, The Economist, April 17, <http://www.economist.com/business/displaystory.cfm?story_id=11058598>
- ^ Hafner, Katie (December 10), “Chocolate in Beta Testing, Offered by a Wired Founder”, The New York Times, <http://www.nytimes.com/2007/12/10/technology/10chocolate.html?_r=1&oref=slogin>
- ^ Tcho Beta: Buy. TCHO Ventures, Inc (2008). Retrieved on 2008-04-26.
