Taylormade-adidas

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The TaylorMade-adidas Golf Company (TMaG) of Carlsbad, California is a U.S. headquartered subsidiary of the German based adidas Group. TaylorMade was started in 1979 by Gary Adams, the inventor of the metalwood, and the company has continued to maintain a consistent presence at the top of golf product innovation since that time. TaylorMade was independently owned until adidas bought the company in 1997. The image and focus of the company was redirected shortly after the adidas acquisition to take over the driver market; the company succeeded in achieving this goal in late 2005 when it officially became the number 1 driver in golf. TaylorMade-adidas Golf had its first 1 billion dollar revenue year in 2006, marking only the second time a golf brand has achieved this in industry history.

The company markets TaylorMade drivers, fairway woods and hybrids, irons, wedges, and golf balls. TaylorMade's putter offerings are sold under the Rossa brand. Early in 2008, TaylorMade-adidas sold its Maxfli brand to Dick's Sporting Goods, an exclusive vendor of some TaylorMade economy lines.

adidas Golf has also rapidly grown to become the number one golf apparel company in the industry over the past few years with its category leading performance fabric ClimaCool. adidas also holds the number two position in golf footwear with the very popular Tour 36O and Powerband models, among other offerings.

More PGA Tour Professionals play with TaylorMade drivers than Callaway, Cleveland, Cobra, Nike and Ping combined.