Tavernello

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Tavernello is the trade name for a low alcohol content (11-13% ABV) IGT Italian table wine that is widely advertised as Italy's #1 Wine and commercially sold in Italy and internationally by the wine cooperative Caviro. It is noted for being the first wine produced in Italy which was sold in a Tetra Pak container^{[citation needed]} and also for its low price (under 3 Euros as of December 2006).

The only market where an exception is made in the packaging of Tavernello wine is in Japan, where it is sold in traditional wine bottles between 500 to 700 yen in supermarket chains. While the bottles initially featured a traditional cork, it was recently changed to an aluminum screw top as a cost saving measure and to ensure long term freshness.