Tava (soft drink)

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Tava
Type Diet Soda
Manufacturer PepsiCo
Country of origin Flag of the United States United States
Introduced 2008

Tava is a carbonated beverage fortified with vitamins and minerals, released by PepsiCo in the first half of 2008.

Intended for health-conscious consumers, the beverage's nutrients include vitamins B3, B6 and E, and chromium[1]. Tava contains no calories and no caffeine, and instead of being called a "soft drink" will be promoted as a "sparkling beverage." The beverage will debut with three flavors, Tahitian Tamure (Tropical Berry Blend), Mediterranean Fiesta (Black Cherry Citrus), and Brazilian Samba (Passion Fruit Lime)[2].

[edit] External information

Official Tava website

[edit] References

  1. ^ "New pitch for soda: It's good for you", Andrew Martin, Intrenational Herald Tribune, March 7 2007
  2. ^ "Cola companies face a tough road ahead", Zac Bissonnette, BloggingStocks, December 15 2007
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