Tango Magazine

From Wikipedia, the free encyclopedia

This article is orphaned as few or no other articles link to it.
Please help introduce links in articles on related topics. (November 2006)

Based in New York City, Tango Magazine is a national lifestyle magazine focusing on love and relationships. First published in the spring of 2005, the magazine is published by Tango Media, a privately held company owned by Andrea Miller. Within one year Tango doubled circulation to 200,000 ^[1], was honored as “Best New Product of the Year” by the Stevie Awards for Women Entrepreneurs, was selected as one of the top new launches of 2005 by Amazon.com, and inked a deal with Passion Parties ^[2], reaching six million women via 10,000 consultants. The 2007 rate base is 250,000.

Tango is published on a quarterly basis. At one point, Tango considered going bi-monthly but decided to focus more on the development of its website. It is anticipated that the frequency will increase in 2008.

Tango targets the 25 to 39 year old woman who is coming of age romantically, addressing five key note love stages: looking, taken, engaged, married, and starting over. A key content provider for Yahoo! Personals, Tango provides content from the magazine website for Yahoo’s use in their personals section.

Featured stars from hit shows on the cover include The West Wing's Kristin Chenoweth, Desperate Housewives' James Denton and Doug Savant with former Melrose Place co-star and wife Laura Leighton, Cold Case’s Kathryn Morris, Law & Order’s Angie Harmon, and Law & Order: SVU’s Christopher Meloni. Other celebrities that have graced Tango's cover are professional football player Jason Sehorn, musician Harry Connick, Jr. with model wife Jill Goodacre, Jada Pinkett Smith and most recently Alicia Silverstone on the Summer 2007 issue.

Tango was featured in the mini documentary on the Paramount Pictures DVD, Failure to Launch, starring Sarah Jessica Parker and Matthew McConaughey, and has a partnership with The Today Show for regular relationship segments^{[citation needed]}.

As a result of a partnership with Warner Brothers, Tango has promoted exclusive features and contests for relationship films such as In the Land of Women and the recent box office release License to Wed starring John Krasinski, Robin Williams, and Mandy Moore.

The magazine also has a website with forums and blogs, which can be found at http://www.tangomag.com/ . There, readers can sign up for the weekly newsletter, the Tango Tease.