Synthetix

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Synthetix Ltd is a software company based in Cambridge, United Kingdom and founded in 2001. Their principal expertise is building software agents which utilise natural language processing and hypertext links to interact with visitors to commercial websites, providing automated on-line customer service. Interactions take the form of structured conversational dialogue, as opposed to conventional search listings.

The company has developed a proprietary natural language engine known as SmartAgent, which differs from open platforms like Alicebot through the commercial orientation of its feature-set, and close integration with an on-line analytics service, Synthetix.info, which presents a business-focused summary of customer conversations with an emphasis on user behaviour.

Synthetix boasts a number of notable clients, including the BBC, British Telecom, Hitachi, General Motors and Ford. The SmartAgent product has found a niche in several diverse markets, including financial services, careers advice, automobile marketing, electrical retail, skills councils, higher education and children's entertainment.