Super C (supermarket)

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Super C
Type	Supermarket
Founded	1991 (descendant of Super Carnaval founded in the 1980s)
Headquarters	Montreal, Quebec, Canada
Industry	Retail
Products	Bakery, beer, butcher, charcuterie, dairy, deli, frozen foods, general grocery, liquor (select locations), meat & poultry, pharmacy, produce, seafood, snacks, wine
Parent	Metro
Website	http://www.superc.ca

Super C is a Canadian discount supermarket chain of 58 stores in Quebec. The stores average 44,166 square feet (4,103 m²) in size. [1] Super C offers 8,000 products including some 1,200 products from the Super C private label brand. In mid 2006, the 9 remaining Ontario stores were converted to Food Basics or Loeb stores.

Super C traces its origins back in the early 1980s as a supermarket chain operating under the name Super Carnaval. In late 1991, all Super Carnaval outlets were renamed Super C. It is unclear if Super C is legally Super Carnaval operating under a new name, or a different entity. Since then, Super C has expanded by acquiring in 1992 some Steinberg's outlets (through its parent company Metro). Super C has also built its own free-standing buildings as well as obtaining the lease of many vacant shopping mall anchor spaces. Only a handful of today's Super C outlets are former Super Carnaval grocery stores.

1 Advertising slogans
2 Private labels
3 See also
4 External links

[edit] Advertising slogans

1998 – 2004: Alimentation aux Meilleurs Prix! (used in stores in Quebec)
2004 - 2006: Where food prices are lower every day (used in Ontario stores and in English media in Ontario and Quebec)
2004 - present: C'est le meilleur Marché