User:Subliminal Directions

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Subliminal Directions is a community based, new media technology organisation which works under the ethos of Social Enterprise.

Community media is where local people produce and present their own programmes ready for broadcasting and distribution.

This social enterprise aims to bridge the gap between formal/informal education and the workplace for individuals, groups and communities, placing specific emphasis on the young, excluded and hard to reach.

Skool House StudiosIt will use the power of new and existing media technologies in communities as a vehicle to create a diverse range of opportunities, social interaction, understanding and new ways of communicating.

It is the belief of Subliminal Directions that new media technologies can be used as a tool to tackle social ills through training, education, social cohesion, entrepreneurship and creativity.

Video ProductionThe term new media technology covers: music production, games, radio & television, film, photography, web site design and graphics.

Scottish Enterprise figures show that more than 100,000 people are employed in the creative industries sector, which includes new media technologies, in Scotland.

It already has an annual turnover of £5 billion and Scottish Enterprise has been investing up to 25million in the last 5 years, mostly in the major Scottish cities.

All has been for the development of the creative industries, focusing on the digital content industries, with the aims of having the sector grow by 30 per cent over the next five years, creating up to 2000 new jobs.

Digital PhotographySubliminal Directions is based in the Lochgelly and Benarty area of Fife, where new jobs are desperately needed.

These are regeneration areas and are within the 20% most deprived areas in Scotland.

The decline of this area is similar to that of other areas in the UK, where mining and heavy industry were the main contributors to employment.

Tessa Jowell, Secretary of state for Culture, Media and Sport recently stated that: Most people now accept that you cannot breath life into cities, towns and communities without culture. Sometimes the cultural element alone becomes the driving force for regeneration....