Strongbow Cider
From Wikipedia, the free encyclopedia
Strongbow is a brand of cider manufactured in England by Bulmers. It is the UK's most popular cider, accounting for more than half of the cider sold in Britain.[1] Strongbow is also unique in that it is produced with a Royal Warrant.
Contents |
[edit] History
Strongbow is named after the Anglo-Norman knight Richard de Clare, later Earl of Pembroke, nicknamed "Strongbow" for relying heavily on Welsh archers during campaigns in Ireland, where the native Irish had few bows and relied on javelins.
The cider is produced in Hereford by the English cider company Bulmers, who have been owned by Scottish & Newcastle since 2003.
[edit] Production methods
Strongbow is mass-produced using modern methods, and contains apple concentrate and sugar. It is fermented with a controlled yeast strain, and at least some varieties are flavoured with artificial sweeteners.
The alcoholic strength of Strongbow Cider in the UK is 5.3% ABV (10.6 proof) in cans and bottles, but 4.5% ABV (9 proof) draught in pubs.
[edit] Variations
In the UK, Strongbow is available in four different forms. Original, Extra Cold (draught only, chilled to a few degrees lower than normal draught Strongbow), Strongbow Super (7.5% ABV) and the newer Strongbow Sirrus (5% ABV), which was formulated to give a smoother taste and to be served over ice. Strongbow Sirrus is only available in bottles, whereas the normal variety is available in cans, bottles and on draught, Strongbow Super is only available in cans.
In the USA and Australia, Strongbow is also available but is brewed to a strength of only 5% [1]. In Canada, Strongbow is available at the typical 5.3% ABV. Strongbow is available in three varieties in Australia: Dry, Sweet and Original. In the USA and Canada, only Strongbow Original is commonly available.
[edit] Brand extensions
 |
It has been suggested that Strongbow Sirrus be merged into this article or section. (Discuss) |
In addition to Strongbow Sirrus, Scottish & Newcastle have extended the Strongbow range with Jacques from Strongbow, a 5.5% ABV cider with cherry, raspberry and blackcurrant flavours, made in Belgium by S&N's Stassen cider mill. [2]
During the spring of 2006, the company also relaunched Bulmers Original in the UK, a premium packaged cider aimed squarely at the "served over ice" market which has grown in popularity over the last few years. Bulmers Original is a 4.5% ABV cider and is sold in 1 pint (568ml) bottles and 500 ml cans.[3]
In 2007, the company began trials of Strongbow Iced, a competitor to other ciders that are served over ice. This uses a specially designed pump that creates a "head" of ice made from cider on the top of the pint.[4]
[edit] Advertising
The "thudding arrows" have been a signature of the brand's television advertising since the 1960s. Towards the end of the advertisement, two arrows thud into a bar counter near a glass of Strongbow, or its bar pump.
Commercials around 1998 featured Johnny Vaughan and the "live to loaf" line. The idea was to associate the naturally refreshing nature of Strongbow with a laid back attitude to life. During Spring 2007, the television advertising campaign was based around "total first pint refreshment (a-a-a-h)", and starred Tim Key.[5]
