Strategic thinking
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[edit] Strategic thinking vs. strategic planning
According to Liedtka (98) strategic thinking differs from strategic planning along the following dimensions of strategic management:
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Strategic Thinking |
Strategic Planning |
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Vision of the Future |
Only the shape of the future can be predicted. |
A future that is predictable and specifiable in detail. |
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Strategic Formulation and Implementation |
Formulation and implementation are interactive rather than sequential and discrete. |
The roles of formulation and implementation can be neatly divided. |
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Managerial Role in Strategy Making |
Lower-level managers have a voice in strategy-making, as well as greater latitude to respond opportunistically to developing conditions. |
Senior executives obtain the needed information from lower-level managers, and then use it to create a plan which is, in turn, disseminated to managers for implementation. |
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Control |
Relies on self-reference – a sense of strategic intent and purpose embedded in the minds of managers throughout the organization that guides their choices on a daily basis in a process that is often difficult to measure and monitor from above. |
Asserts control through measurement systems, assuming that organizations can measure and monitor important variables both accurately and quickly. |
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Managerial Role in Implementation |
All managers understand the larger system, the connection between their roles and the functioning of that system, as well as the interdependence between the various roles that comprise the system. |
Lower-level managers need only know his or her own role well and can be expected to defend only his or her own turf. |
|
Strategy Making |
Sees strategy and change as inescapably linked and assumes that finding new strategic options and implementing them successfully is harder and more important than evaluating them. |
The challenge of setting strategic direction is primarily analytic. |
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Process and Outcome |
Sees the planning process itself as a critical value-adding element. |
Focus is on the creation of the plan as the ultimate objective. |
[edit] References
- Abraham, S. (2005), “Stretching Strategic Thinking,” Strategy & Leadership, 33(5), 5-12.
- Bonn, I. (2001), “Developing Strategic Thinking as a Core Competency”, Management Decision, 39(1), 63 - ___.
- Graetz, F. (2002), “Strategic Thinking versus Strategic Planning: Towards Understanding the Complementarities”, Management Decision, 40(5/6), 456-462.
- Hussey, D. (2001), “Creative Strategic Thinking and the Analytical Process: Critical Factors for Strategic Success”, Strategic Change, 10(4), 201-213.
- Liedtka, J.M. (1998), “Linking Strategic Thinking with Strategic Planning”, Strategy and Leadership, 26(4), 30-35.

