Steelback Brewery
From Wikipedia, the free encyclopedia
| Steelback Brewery | |
|---|---|
 |
|
| Steelback Brewery Logo | |
| Location | Tiverton, Ontario, Canada |
| Year opened | 2004 |
| Active beers | |
| Premium Draught | Draught |
| Premium Lager | Lager |
| Honey Brown | Honey Lager |
| Dark | Dark Lager |
| Steelback Light | Unknown |
Steelback Brewery is a Canadian microbrewery, based in Tiverton, Ontario.
Launched in 2004, the company's promotional strategy has included extensive sponsorship of sporting events and venues, including purchasing naming rights to the Sauble Speedway in Sauble Beach, several community arenas in Toronto, the Grand Prix of Toronto and sponsorship of a Formula One racing team, as well as the Toronto Argonauts.
In 2006, the company purchased the naming rights to the Steelback Centre in Sault Ste. Marie, the new home of the Ontario Hockey League Sault Greyhounds for $1.35 million over 10 years. This new arena replaces the Sault Memorial Gardens, which was torn down in 2006. The Steelback Centre held its opening ceremonies on September 29, 2006. The company has also explored reviving the defunct Ottawa Renegades of the Canadian Football League, under the new name Ottawa Steelback. [1] Some media outlets speculated that the bid to resurrect the Ottawa Renegades was nothing more than a publicity stunt, [2] and the offer was subsequently declined by CFL.[3].
Company president Frank D'Angelo also performs as a singer with the Steelback Two-Four Band, a rock band who have recorded several charity singles, including covers of Ben E. King's "Stand By Me" for Hurricane Katrina victims and Trooper's "We're Here For a Good Time" for breast cancer research. He has also sung the national anthem at a Toronto Argonauts game.
In 2006 it was reported that D'Angelo was interested in purchasing the Pittsburgh Penguins of the NHL; however, this deal was never finalized.
On June 9, 2007, D'Angelo was arrested and charged with sexual assault, following allegations from a 21-year-old woman. The matter is still before the courts.[4] His arrest occurred the same week he launched a $2 million libel suit against Ottawa blogger Neate Sager, who had questioned his attempt to bring another CFL team to Ottawa.[5] The suit was dropped one month later, after Sager published a clarification on his blog.
On November 2, 2007, it was reported that D'Angelo had sold his majority stake in Steelback Brewery as well as D'Angelo Brands. D'Angelo will remain on board as chairman of the company as well as maintain a minority interest in the business. Jonathon Sherman, the son of Apotex founder Barry Sherman, who has provided significant financial assistance to D’Angelo in the past, is taking over.[6][7] Later in the month, the insolvent company was granted court protection from its creditors[8].
