StarStyle.com

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StarStyle.com
Type Online Entertainment & Commerce
Founded October, 2004
Headquarters New York, New York, USA
Key people Lincoln Brown, President
Ashley Heather, CEO
James Rosenfield, Chairman
Industry Internet
Retail
Contextual Commerce
Products www.StarStyle.com
StarStyle Newsletter
Website [1]

www.StarStyle.com is an internet site which allows viewers to identify and purchase the apparel, furnishings, gadgets, and music from their favorite TV shows, films and music videos. It was created by Entertainment Media Works.

Contents

[edit] History

Headquartered in New York, Entertainment Media Works LLC (EMW) was established in 2004 to act as a bridge between consumers, brands and the creators of television, music and film properties. On March 20, 2006 EMW launched www.StarStyle.com. Facilitated by partnerships with Hollywood studios, networks and production companies, as well as stylists, fashion designers and set decorators, www.StarStyle.com allows viewers to identify and purchase items they’ve seen in their favorite TV shows, films and music videos.

[edit] Business Model

Starstyle works to increase revenue and sales opportunities by creating a closer link between the entertainment media and retail providers on. Starstyle helps brands and advertisers to not only place those branded products more effectively, but also measure the results on both brand awareness and bottom line sales. By allowing viewers to identify, tag, and purchase all the products they see in the media, StarStyle’s goal is to maximize opportunities for media integration.


[edit] Product lines

There are 5 main outlets through which StarStyle generates content:

[edit] TV

Products from television shows are contextualized and given commerce links.

[edit] Music Videos

Products featured in music videos are contextualized and given commerce links.

[edit] Movies

Products featured in movies are contextualized and given commerce links.

[edit] The Scoop

Our shopping and blog portion of StarStyle, devoted to expert style advice.

[edit] Fashi5n

StarStyle’s weekly fashion segment connecting brands & retailers to the celebrity world.

[edit] External links