SoftBank

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SoftBank Corp.
ソフトバンク株式会社
Type Public (TYO: 9984)
Founded Tokyo, Japan (1981)
Headquarters Tokyo, Japan
Key people Masayoshi Son (孫正義), Founder, President & CEO
Yoshitaka Kitao, Director
Ken Miyauchi, Director
Kazuhiko Kasai, Director
Masahiro Inoue, Director
Ronald Fisher, Director
Jun Murai, Director
Tadashi Yanai, Director
Mitsuo Sano, Full-time Corporate Auditor
Industry electronic commerce
Products various
Revenue $1.53 billion (January 1, 2005)
Subsidiaries SoftBank Mobile
Softbank Telecom
Yahoo! Japan
Softbank BB
Website www.softbank.co.jp

SoftBank Corp. (ソフトバンク株式会社 Sofutobanku Kabushiki-gaisha?) (TYO: 9984) is a leading Japanese telecommunications and media corporation, with operations in broadband, fixed-line telecommunications, e-Commerce, Internet, broadmedia, technology services, finance, media and marketing, and other businesses.

SoftBank was established in Tokyo, Japan on September 3, 1981, and had a market capitalisation of approximately US$32.8 billion at 28 February 2006.

SoftBank's corporate profile includes various other companies such as Japanese broadband company Cable & Wireless IDC, cable company BB-Serve, and gaming company GungHo Online Entertainment. Additionally, it has various partnerships in Japanese subsidiaries of foreign companies such as Yahoo!, E-Trade and Morningstar.

Various media outlets have reported that Softbank and Apple Computer are jointly developing a 3G mobile phone with a built-in iPod player for the Japanese market.[1]

[edit] Timeline

Shibuya Store
Shibuya Store
  • January 28, 2005 - SoftBank becomes the owner of the Fukuoka SoftBank Hawks, a Nippon Professional Baseball team.
  • March 17, 2006 - SoftBank announces its agreement to buy Vodafone Japan, giving it a stake in Japan's $78 billion mobile market.
  • Early April, 2006 - Softbank completed the purchase of 23% of Betfair, an Internet betting exchange.
  • October 1, 2006 - Vodafone Japan changes its corporate name, mobile phone brand name, and its mobile phone domain name to SoftBank Mobile, SoftBank, and [mb.softbank.jp] respectively. [2]
  • January 28, 2008 - It was announced that SoftBank and Tiffany & Co. collaborated in making a limited 10 model-only cellphone. This cellphone contains more than 400 platinum diamond, totalling more than 20 karat. The cost is said to be more than 100,000,000 yen.[3]
  • June 4, 2008 - SoftBank Mobile announced partnership with Apple and will be bringing the iPhone (3G) to Japan later in 2008 [4]

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