Social media measurement

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Social media measurement refers to the tracking of various social media content such as blogs, wikis, micro-blogs, social networking sites, video/photo sharing websites, forums, message boards, and user-generated content in general. Social Media Measurement is growing as a method used by marketer to determine the volume and sentiment around a brand or topic in social media.[1]

Social media measurement has evolved from other terms such as social media monitoring and social media analysis. The term social media measurement became more popular in 2007 and reflects a more calculated measurement as opposed to simple alerting of events or analysis individual results.[2] [3] [4]

Social media measurement is based around a series of factors including:

  • Engagement
  • Influence
  • Breadth
  • Duration
  • Sentiment
  • Search Visibility
  • Reputation
  • New Initiators
  • User Generated Content
  • Insight
  • Net Promoter Score

[edit] References

  1. ^ Li, Charlene, Bernoff, Josh (2008). groundswell: winning in a world transformed by social techrnologies. Boston, Massachesetts: Harvard Business Press
  2. ^ http://theanalyticsguru.wordpress.com/2008/05/20/social-media-roundtable-part-1/
  3. ^ http://net-savvy.com/executive/social-media-analysis/sorting-out-social-media-measurement.html
  4. ^ http://blog.ogilvypr.com/?p=161

[edit] External links

Various social media measurement tools:

  • Buzzlogics [1]
  • Buzzmetrics [2]
  • Radian6 [3]
  • Sentiment Metrics [4]
  • Techrigy SM2 [5]
  • Brandtrakr [6]