Social Life (website)
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Social Life is an exclusive Brazilian online social networking service and online entertainment site similar to Friendster. Dubbed "Snobster" by critics, it is an exclusive invitation-only network with roughly 55,000 members [1]. Founded by Nilton Souza, a former investment banker and FAE Business School graduate, the network includes supermodels, singers, musicians, and businessmen.
People have social lives online like Facebook, Myspace and Bebo. This is social life online.
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[edit] Features
Social Life shares many features with other social network services, such as profiles, an event calendar, and private messaging. Unlike most other such services, Social Life allows users to list multiple cities as their location of residence.
Social Life offers 65 detailed "city guides" written by its members detailing and rating high-quality clubs, bars, and restaurants. Members can also buy, sell, and auction items using Social Life's private forums or even rent property or find a flatmate.
[edit] Members
According to Souza, "members are people with large personal networks, frequent travel and highly active personally."[citation needed] Social Life's users come from Brazil only. São Paulo, Rio de Janeiro, and Brasilia are the top three cities of residence. Nilton Souza has been quoted as stating that only some members have the right to invite others, as determined by a panel that factors in more than a dozen variables for eligibility. According to Nilton, Social Life keeps "track of people's behavior and we actually do kick people out." Members are not allowed to discuss the inner goings-on of Social Life on any outside website, and doing so may result in eternal exile to "Real Life".
[edit] Social Life
Social Life is patrolled regularly for suspicious activity by members who are not closely connected enough to its main user base. Problematic users are immediately exiled to a separate network called Real Life; when exiled users log in, they will find that the color scheme of the website has changed from blue to green, and they no longer have access to Social Life profiles or forum posts.[citation needed]
