Single property website
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Single property websites are a new phenomenon in real estate technology marketing. They are turn-key websites that are created to market a specific property.
The concept is relatively new, having launched in 2005-2006 by a number of companies who offer real estate agents the ability to access their online stores, upload their listing data and photos, and publish the site for an agent.[citation needed]
Many companies have become full property marketing services, offering mobile phone website technology, text message call capture, virtual tours, property feedback systems and more.[citation needed]
A number of real estate website companies have seized on the trend and are now offering the same technology to their real estate agent clients as an added benefit. Because agents in many cases agents already enter their listings into the "Listings for Sale" section of their business website, these companies add the convenience of "auto-populating" the listing data and photos immediately into the Single Property Site.[citation needed]
More recently, real estate companies have entered the fray and are beginning to offer this product as an "agent benefit" and "for profit".[citation needed]
The ordering process to create this type of site is fairly straightforward and homogeneous across the different companies offering the product:
- Upload Listing Data
- Upload Pictures
- Pick a domain name on the fly and publish it.
[edit] Benefits
Single Property Sites quickly gained popularity because there are very few things that a real estate agent can do for under $100 that market a listing individually and showcase its value.
There has been some argument over the value of Single Property Sites to real estate professionals and their business.[citation needed]
Generally, agents seem to acknowledge that Single Property Sites are not to be "optimized" for search engine placement in the way that their traditional business website might be. Discussion as well as public press releases by various companies, Real Estate Agents benefit from Single Property Sites in the following ways:
- Impress the seller and win the listing by offering a differentiator in a listing presentation, and demonstrating how the agent will tangibly market the property.
- Create an open house for a property. Often, many of these companies add the ability to purchase a sign rider at the point of sale and hang it on the real estate sign for the property, allowing "drive by" traffic to visit the site and see the property. According to a recent study by the NAR in 2006, 15% of home buyers found their new home by driving by a yard sign - so it can be argued that Single Property Sites enhance the value of the sign and the listing.
[edit] References
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