Simon Sinek
From Wikipedia, the free encyclopedia
Simon O. Sinek (b. 1973) is a leading international authority on how to expand business markets and customer bases by inspiring action within organizations. Based in the New York area, he is best known for developing The Golden Circle, a model based on human decision-making that guides organizations on how to inspire people to buy or support, with cult-like loyalty, any product, company or idea.[1]
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[edit] Early life, career
Sinek was born in Wimbledon, England; at a young age he moved to Johannesburg, South Africa, then to London, then to Hong Kong, then settling in New Jersey. He earned a BA degree in cultural anthropology from Brandeis University; he attended City University in London with the intention of becoming a barrister, but left law school to go into advertising.
He moved to New York and joined Euro/RSCG, an ad agency, where he worked on the MCI account during a time of fierce competition in the telecom marketplace. He then joined the firm Ogilvy & Mather, and was later recruited back to Euro/RSCG, where he worked on accounts for Oppenheimer Funds, MCI, NASDAQ and DISH Network. In 2002, he started his own company, Sinek Partners.
[edit] Inspiring action
Believing that great things can only be achieved by those who are able to inspire others, Sinek teaches companies and individuals how to inspire employees and customers to become vested partners in their cause. With a knack for simplifying complex ideas, he has attracted an international following and attention.
He frequently speaks at conventions and corporate gatherings around the globe. He also writes and comments regularly for news media, including The New York Times, The Washington Post, Houston Chronicle, FastCompany, CMO Magazine, BrandWeek, NPR, BusinessWeek, Forbes Magazine and has made guest appearances on MSNBC’s highest rated show, Your Business, among others.[2]
[edit] Community and civic affairs
Active in the not-for-profit world, Simon works with Count Me In, an organization committed to helping one million women-owned businesses reach a million dollars in revenues by 2012,[3] and he serves on the Board of Directors for Danspace Project, an organization that fends for advancing art and dance. He also teaches a graduate-level class in strategic communications at Columbia University.[4]
