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ShoZu
ShoZu is a company that provides mobile social media services for consumers who want to interact with their online social networks, personal blogs, photo sharing sites and other Web 2.0 properties from their mobile phones. Handsets equipped with ShoZu’s proprietary technology allow users to upload photos, video clips and text to the destinations of their choice as well as receive content from their preferred sites with a single click, eliminating complex navigation and the need to interrupt normal phone activities.
Media Publishing Service
Share-It, ShoZu’s mobile-to-Web media publishing service, is currently pre-installed or available for download on more than 275 handset models from all major manufacturers. The service offers fast, easy, one-click uploads of photos and video clips from the phone to the Web, enabling rapid on-the-spot distribution of user-generated content created on camera phones. Uploads take place in the background, leaving users free to make phone calls or take more photos during the image transfer process.
ShoZu’s technology transmits images at full resolution at file sizes up to 10MB[1] without compression. As a result, users can send video clips up to 10 minutes in length as well as get print-quality photos from high-res camera phones. In contrast, the most common uploading technology — MMS (Multimedia Messaging Service) — compresses the image and limits photo and video files to 300KB (1/30 of 10MB), so what others see is only a thumbnail version. [2] (A 300KB file can not support video clips longer than 30 seconds.)
Users can also add descriptions and tags to individual images from the phone before or after uploading, exchange two-way commenting and messages between mobile and Web, and automatically attach location tags to pinpoint each image’s geographic location when GPS-enabled handsets are used.
As of October 2007, Share-It offered one-click uploads to more than 25 Web destinations including social networking sites like Facebook; photo/video sharing sites like YouTube, Flickr, Google Picasa, Buzznet, Kodak EasyShare Gallery, Webshots, Moblog.uk, Dada.net and Pikeo; personal blogging sites like Google Blogger, LiveJournal, Windows Live Spaces, Textamerica, TypePad, Vox and WordPress; and citizen-contributed photojournalism sites such as CNN, the BBC and Scoopt. [3] Users can also upload to any FTP or email address, including digital photo frames.
Content Feed Service
ShoZu’s service also offers personal content feeds from social media sites. Users can sign up for automatic delivery of files such as the latest Buzznet celebrity photos and Webshots’ editors picks of the day, choosing from a list of “ZuCasts” on the ShoZu site. [4] Shozu’s technology allows photos, video clips and other content to be delivered directly to the mobile device on a regular basis by subscription without any manual intervention or download downtime. Files are sent in the background and available for retrieval at any time. [5]
In October 2007, ShoZu expanded these download services to allow users to request that new content posted by designated friends on social media sites like the Flickr photo sharing service be sent to their ShoZu-enabled phones. Users can also request delivery of the 10 most recent photos posted to Flickr by all their friends (not just individual friends) at any time.
Slideshow (Virtual Photo Frame)
In the fall of 2007, ShoZu launched a widget called ShoZu Slideshow that enables consumers to share their latest mobile photos and videos in real time through a “virtual photo frame” posted on their own personal websites, profiles or blogs and/or those of their friends. Users or their friends copy and paste the widget into the site of their choice. Images taken with any media-capable mobile phone appear automatically in the “frame” whenever the user sends them to a special Web address by email, MMS or ShoZu’s Share-It service if the phone is equipped with ShoZu technology. [6]
Mobile Advertising Platform
ShoZu also offers a mobile advertising platform that provides non-intrusive ad delivery by embedding promotional messages in videos, photos and other content sent to the handset on user request. Ads can be seamlessly integrated with these content feeds as banners or in other formats, downloaded in the background while handsets are being used for other purposes, and targeted to key variables such as age and gender, overcoming the dangers of alienating consumers by random push advertising. [7] The platform uses the same client software that powers ShoZu’s Share-It service.
'Technology Benefits. [8]'
ShoZu’s proprietary data replication technology offers a variety of advantages over other mobile-to-Web transfer strategies such as MMS (Multimedia Messaging Service). These include:
• Two-way media exchange — ShoZu’s proprietary technology enables users to both send and receive multimedia content on their handsets. • True one-click uploading and zero-click downloading — No complex command sequences are required, and there is no need to open a mobile browser. • Full-resolution uploads — Photos and videos can be uploaded at full resolution at file sizes up to 10MB, offering print-quality images from high-res camera phones as well as support for 10-minute video clips compared to just 30 seconds for other methods. • Blog-quality upload option — The blog quality option allows bloggers to reduce carrier charges by sending roughly 40 photos for the price of a single full-resolution image. • Upload to multiple destinations in one click for one price — Users can send photos to multiple destinations simultaneously and pay for only one upload. • No interruptions — If users take a call or a photo, walk out of network range, lose their connection because of carrier problems or find themselves with a dead battery, ShoZu will resume upload activity where it left off as soon as the connection is restored. Download activity takes place invisibly in the background, eliminating the need to wait for pages to load.
History
ShoZu was founded in 2001 in London, UK under the name Cognima. The company started as a technology play that built the functionality to transfer media through unreliable networks to minimize redundancy and error. The first application of the technology was to synchronize address books between PCs and handheld devices. [9] The company decided to apply the technology to mobile social networking with the rise of camera phones and social media.
ShoZu is funded by Atlas Ventures, Crescendo Ventures, TLcom Capital Partners and TTP Ventures. The company raised $21 million between 2001 and 2005, including an initial $1.74 million in seed funding in February 2001 and a first round of $7.27 million in May 2002 (both under the Cognima name) [10] followed by $12 million in July 2005. [11]
Awards[12]
• MIXX 2007 – Ultimate Innovator Award • 2007 CNET Webware 100 — Top 10 Mobile Application • MEFFY Award 2007 — Best Handset Application • 3GSM 2007 — Most Innovative Mobile Application • IDC — 10 Emerging Wireless Entertainment Players to Watch in 2007 • 2006 Nokia Forum Pro — Best Branded Content Application • Red Herring 100 Europe Award 2006 • CTIA 2006 — Best Mobile Entertainment Application • CTIA Wireless 2006 E-Tech Award — 1st Place • 3GSM 2006 — Best Mobile Messaging Service
Interesting Facts
• Actress/singer Ashley Tisdale used a ShoZu-equipped phone to post dozens of behind-the-scene video clips to her YouTube channel as a way of interesting fans in her “Headstrong” CD. The strategy helped drive over 65,000 first-week sales of the album in 2007, making it #5 for the week with virtually no other advertising. [13] • Atlantic Records partnered with ShoZu for a YouTube New Year’s Eve Countdown sponsored by Chevrolet on December 31, 2006. Participating Atlantic Records artists in Los Angeles, New York City, Scotland and elsewhere sent “almost-live” New Year’s Eve concert footage to YouTube using Shozu-equipped phones. [14] • Allure magazine partnered with ShoZu in 2006 to create a near-real-time photo/video blog from Fashion Week events in New York, Milan and Paris using camera phones equipped with ShoZu’s one-click image uploading technology, providing exclusive backstage looks at the personalities and pressures behind the spring 2007 collections. [15] • In September 2007, the first ShoZu-only flat rate data package was rolled out by StarHub, Singapore’s second-largest infocommunication company. The package allows StarHub subscribers to upload unlimited photos and video clips from their camera phones for a flat monthy fee without paying separately for each file transfer. [16] • In July 2007, Samsung became the first handset manufacturer to embed ShoZu software in a mobile device. The first device to ship with ShoZu pre-installed was the Samsung SGH-L760 3G camera phone. [17] • ShoZu’s service can also be used to upload images of documents taken with camera phones and have them converted to digital text by the Qipit service (www.qipit.com). [18]
References
1. [1] 2. Granelli, James. “Cellphone cameras starting to click.” Providence Journal. January 14, 2007. [2] 3. [3] 4. [4] 5. “ShoZu Creates Cell Podcasts.” Red Herring. August 8, 2006. [5] 6. [6] 7. “ShoZu Streamcast Ads.” DailyWireless.org. January 9, 2007. [7] 8. [8] 9. Orloski, Andrew. “Cognima demo self healing, self updating mobile phone.” The Register. February 28, 2003. [9] 10. “Ex-Symbian exec launches mobile software biz.” The Register. May 24, 2002. [10] 11. “Cognima closes $12m funding round for mobile imaging.” Mobile Europe. July 5, 2005. [11]. 12. [12] 13. “Ashley Tisdale’s Debut Album Soars with ShoZu Phone Videos.” Corporate press release. March 27, 2007. [13] 14. O’Malley, Gavin. “Chevrolet Sponsors YouTube’s New Year Concerts.” Online Media Daily. January 2, 2007. [14] 15. “Walking and Blogging during Fashion Week.” BrandNoise. September 14. 2006. [15] 16. “StarHub becomes bloggers’ friend with unlimited video uploads.” Telegeography. September 12, 2007. [16] 17. “Samsung to begin embedding ShoZu in its phones.” Afterdawn. July 26, 2007. [17] 18. . “Mobile Documents Get the ShoZu Treatment.” Mobile Marketing Magazine. November 21, 2006. [18]
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| Date/Time | Dimensions | User | Comment | |
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| current | 20:46, 17 October 2007 | (139 KB) | SSPRCO (Talk | contribs) | |
| 20:38, 15 October 2007 | (139 KB) | SSPRCO (Talk | contribs) |
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