Share of Voice

From Wikipedia, the free encyclopedia

A Share of Voice is a brand's or group of brands' advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites etc.

[edit] External links

• GoGlobal! Interactive - a North American and European interactive agency that helps companies determine their share of voice online
• http://www.abc.net.au/corp/pubs/monitoring_elections.htm
• http://www.nitb.com/article.aspx?ArticleID=1263
• http://emailuniverse.com/ezine-tips/?id=1138