Seventh Generation Inc.

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Seventh Generation Inc.
Type	Private
Founded	1988
Headquarters	Burlington, Vermont, USA
Key people	Jeffrey Hollender, president
Industry	Natural household products
Employees	50+
Website	seventhgeneration.com

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Seventh Generation, Inc. is a company which makes and sells non-toxic and environmentally safe household cleaning supplies and other household products. The company is based in Vermont. It embraces the ideal of providing renewable, phosphate-free, and biodegradable cleaning products. The company was founded in 1988. The name is derived from the Haudenosaunee precept Seventh Generation, an Iroquois belief that "in our every deliberation, we must consider the impact of our decisions on the next seven generations".

1 Awards
2 People
3 Criticism
4 Notes
5 External links

[edit] Awards

Seventh Generation received 15 awards that recognize their efforts to preserve the environment, including:

2008 Social Capitalist Award by Fast Company (magazine)
2004 Corporate Stewardship Award for Small Business from the United States Chamber of Commerce Center for Corporate Citizenship.
2002 Socially Responsible Business Award (sponsored by the Golden Temple Company.)

In 2007, Seventh Generation was recognized as being the second fastest growing company in Vermont over the past 10 years^[1].

[edit] People

CEO: Jeffrey Hollender
Director of Product and Environmental Technologies: Martin Wolf

[edit] Criticism

Seventh Generation has been criticized for its failure to use recycled plastics in its rigid plastic bottles for much of their product line. The company contended that because recyclers do not separate plastics by source, contaminants from one recycled source could contaminate the recycled plastics stream and cause allergic reactions for consumers purchasing the company's "Free and Clear" line of undyed and unscented products.

UPDATE: 25% post-consumer content is in all laundry, dish and spray-cleaning bottles.