Seven Ps

From Wikipedia, the free encyclopedia

For other uses, see 6_Ps.

In marketing, the seven Ps are:

  • Product
  • Price(s)
  • Promotion
  • Place
  • Process*
  • Physical Evidence*
  • People*

*for services marketing

[edit] References

  1. "The 7 Ps of production" from Entrepreneur.com.
  2. http://www.executivemarketingplus.com/pdfs/The%20Seven%20Ps%20of%20Marketing.pdf
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