Talk:Service design
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I would like to add the following headings in this article, but need help to build these areas.
1. History of Service Design (If you have any information here, that would be useful.)
2. Theories of Service Design
3. Different Discources Understanding of Service Design (economics [financial services: risk mgmt and intertemporal distinctions], ethnographic and anthropological and psychology [ways of understanding how particular services are experienced by specific communities], industrial design and architecture,...)
--Mowechsler 17:39, 19 September 2006 (UTC)
(Major rewrite - including start in service design as networked social practices)
--Mowechsler 19:40, 19 September 2006 (UTC)
Marked page as unreferenced.
--Mowechsler 19:43, 19 September 2006 (UTC)
This article is of extremely poor quality and impenetrably written. Anyone who does not already have a good grasp of what service design is already is unlikely to gain anything from reading it. --Gilgongo (talk) 22:08, 21 November 2007 (UTC)
The only decent explanation I've seen of service design is found in the book 'Designing Interactions' by Bill Moggridge. I would suggest this as your first port of call - there is a good section about the Live|Work, and also service design as practiced by IDEO. I agree with the language is difficult. This is partly because service design is a relatively young discipline, so there is no agreed upon standard as to what it is.
Perhaps the best way to start this article is to state the obvious - Service Design is the design of services. Service Designers attempt to take a strategic look at how the various elements of a service, e.g. Banking, is delivered. The difficulty comes with the fact that practioners are attempting to design intangibles - relationships between customers and their service, and how that is conducted.
I think myself that Service Design is covered to some extent by what some people would call 'Brand Development'. These days, its quite common for designers or marketers to see the branding of an organisation as going right through everything they do - hence it takes in not simply traditional objects of design, the visual collateral that has been the preserve of graphic designers, but also the ephemeral, relational elements. Another way to put it is that both Service Designers and Brand Designers are concerned with designing the culture of a company.
The difference may be that Service Designers are simply concerned with a particular service, which may only be part of a companies' offering, whereas brand design looks at the culture of an entire company. But it's I think it's clear there could be overlaps here.--Samsuperdeluxe (talk) 08:51, 22 April 2008 (UTC) --Samsuperdeluxe (talk) 08:51, 22 April 2008 (UTC)
