Talk:Seagram

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why did the company fold? the article goes from: -Diversifying into the entertainment business in the 90s -Having Coca-Cola acquire their brand name from other companies. -Selling their entertainment arm to Vivendi, in the early 2000s

There are a few gaps, which need to be filled in. How did the company end up in bankruptcy? Or better yet, was it the responsibility of their entertainment diversification, which resulted in their inevitable demise?

Technically, Seagrams didn't fold. They "merged" with Vivendi, who then sold off the beverage divisions. It was Vivendi, then, who had financial issues under Jean Marie Messier, and which then had to sell off large portions of its holdings. This is outlined in the Vivendi article. This Seagram article could do with some touching up, though. ikes 17:54, 24 April 2007 (UTC)

1. Moving from a company dominated by the sale of alcoholic beverages to one dominated by non-alcoholic beverages may not be as a switch as it first appears. Why?

2. How is the internal environment of Seagram changing as it attempt s to respond to changes in its external environment? Be specific in citing examples.

3. Identify other current weaknesses that could be converted into future opportunities for Seagram. How could they be used by the firm? —Preceding unsigned comment added by 71.142.1.52 (talk) 01:27, 30 November 2007 (UTC)