SatisFusion
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| SatisFusion, Inc. | |
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| Type | Private, wholly-owned subsidiary |
| Founded | September 28, 2000 (as SatisFusion, Inc.) |
| Headquarters | Long Beach, California, USA |
| Key people | Fay Wood, CEO Suzanne Schneider, COO John Green, CTO |
| Industry | consumer services |
| Products | directory assistance, warranty repair, extended warranty. |
| Revenue | ▲ US$20 million |
| Parent | WACA |
| Website | www.satisfusion.com |
SatisFusion, Inc. is an American consumer services company based in Long Beach, California, which developed, supported, and marketed a consumer service called eRetentions.
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[edit] History
Fay Wood and Charles Ruppman founded Wood Technologies International (later becoming SatisFusion) to offer state-of-the-art technology starting with the facilitation of claims and payment processing and other state-of-the-art electronic services for the consumer electronics, appliance and other industries.
Charles Ruppman since taking the first inbound consumer satisfaction call in 1973, has focused on building lifetime customer relationships for clients. Through this process and with the ability to spot emerging trends, Wood and Ruppman found a knack partnering with Fortune 500 companies and government agencies to provide comprehensive customer relationship management (CRM) solutions, integrating a suite of customer interaction solutions including: customer service support, inbound sales support, marketing and analytics, and customer relationship consulting.
Ruppman promoted many consumer-focused initiatives still in effect today, such as use of demographics, usage studies, trade display advertising, and standardization of ad unit sizes and codes among publishers.
SatisFusion is a Springboard Venure Forum success story. Springboard is a national non-profit established in 2001 supporting a national network with alliances of entrepreneurial organizations and investors committed to the support of venture-backed women-led enterprises. In addition to conducting several venture forums annually as part of its mission to assist women entrepreneurs to reach venture equity markets, Springboard co-hosts a variety of educational workshops and seminars addressing the needs of women-led growth companies.
[edit] Corporate affairs
[edit] Business model
SatisFusion directly and indirectly sells its products to third-party retailers, consumers, businesses, government agencies, and educational institutions using both the Internet and call centers facilitated through customized websites.
[edit] Organization
Originally governed by a six person Board of Directors, now is wholly-owned subsidiary of Warranty Corporation of America (WaCA).
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