Talk:Sales promotion
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This page is a target for vandalism. Should it be locked? I just reverted a change but I don't know how to mark it as vandalism. Bakert 10:58, 29 October 2007 (UTC)
I am considering doing a promotion which includes a free gift i.e. a free calculator with the purchase of a subscription. Does anyone have experience as the effect of a gift on a promotion?
- The key point with free gift promotions is ensuring that the target market values the gift. Many gift promotions fail because marketers, to reduce the cost of the promotion, choose inexpensive gifts that many customers perceive as cheap. Presumably this is not the image of your company that you are trying to create. This effect is somes called "quality dissonance". Good luck. mydogategodshat 23:56, 18 Jun 2005 (UTC)
== Four parts to the comms I always thought there were 5 - Advertising, Personal Selling, Public Relations, Sales Promotion and Direct Marketing. Am I wrong? 87.113.89.222 11:51, 22 April 2007 (UTC)
Not 4 but 5 and the listing you wrote is correct.
[edit] Below the line
Very different to sales promotion. Below the line encompasses PR and other activity. So keep separate. SammyTD (talk) 06:51, 23 May 2008 (UTC)
Agree - marketing is all about demand generation, sales is all about shifting supply. In other words 'pull' versus 'push'. Merging these wil loffend many a marketer.
