Run of Press

From Wikipedia, the free encyclopedia

This article does not cite any references or sources. (October 2007) Please help improve this article by adding citations to reliable sources. Unverifiable material may be challenged and removed.

An R.O.P. (Run of Press, or Run of Publication) ad is an advertisement requested to run anywhere within a newspaper or publication. When the publication is being assembled, the R.O.P. ads are placed in open areas between the articles.

ROP is also referred to as Display Advertising.