Rugby Ralph Lauren

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Rugby Ralph Lauren
Type Subsidiary
Founded October 23, 2004
Headquarters New York City, New York, USA
Key people Ralph Lauren, Chairman & CEO
Industry Lifestyle stores
Products Preppie-Rugby Lifestyle Apparel
Website www.rugby.com

Rugby Ralph Lauren is an American clothing brand launched in 2004 under the management of parent company Polo Ralph Lauren. The brand specializes in Preppie/Rugby inspired lifestyle apparel for men and women clientele ages 16 through 25. Rugby also encompasses Rugby Food & Spirits, a small café modeled after the brand and offering dining inspired by the Rugby theme. Rugby merchandise is only available in-store, currently holding ten store locations with its flagship residing in Newbury Street.

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[edit] Brand history and Identity

See also: Ralph Lauren
See also: Polo Ralph Lauren

Rugby Ralph Lauren is the latest brand from luxury lifestyle apparel designer, Ralph Lauren. The brand's first location opened at 342 Newbury Street in Boston, Massachusetts on October 23, 2004. Rugby's lower price point and edgier styling caters to a younger shopper than Lauren's other luxury clothing brands. Though the company is still experimenting with a logo, most of the clothing either carries a small embroidered rugby player, "RRL" monogram, or a skull and crossbones motif. The brand consists of a line of iconic rugby shirts, polos, jackets, suits, dresses, outerwear and accessories, all with a distressed or embellished flair, as well as RRL signature Rugby Football shirts that can be customized by buying patches in-store.

Though originally intended to compete with other lifestyle brands for collegiate/post-collegiate individuals like Abercrombie & Fitch and RUEHL No.925, and simply retro-preppie American Eagle Outfitters, its significantly higher prices will more likely attract younger customers from its own Polo brand.

[edit] Store locations

Rugby is currently only available through its network of stores. It currently holds nine stores and one flagship. The Rugby line is also offered in Ralph Lauren factory stores, though with a limited selection of styles. The Polo Ralph Lauren Corporation has confirmed that a store has launched on May 16, 2008 on Main Street in East Hampton, New York, according to the manager of the Ralph Lauren store there. Finally, after two years, the Rugby location in Charlottesville, Virginia as well as the store in Chapel Hill, North Carolina have closed.

[edit] Significant Store Locations

[edit] Other Locations


[edit] Controversy

Recently, Rugby has received criticism from several British private schools whose uniforms, crests, ties, and sports jersies the company has copied. These schools include: Eton College, Harrow School, Worth School, Haberdashers' Aske's Boys' School, Dulwich College, and Marlborough College.

Also, the brand has suffered sharp criticism from the American rugby playing community. Ralph Lauren copyrighted the name of several previously existing rugby supply stores and organizations, including Barbarian Rugby and USA Rugby. In retaliation, Rugby Magazine writer Buzz McClain began a campaign to copyright the name Ralph Lauren. More importantly, there is concern that the image of the sport would be co-opted by a brand noted for its exclusivity.

See also: Ralph Lauren vs United States Polo Association

[edit] External links