Rock/Creek

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Rock/Creek
Type Private
Founded Flag of the United States Chattanooga, Tennessee 1987
Headquarters Chattanooga, Tennessee
Key people Dawson Wheeler and Marvin Webb, co-founders, Jonathan Scott, vice president
Industry Retail Outdoor Industry
Products Clothing and outdoor equipment
Employees 50-99
Website Rock/Creek

Rock/Creek is a Chattanooga, Tennessee-based sporting goods retailer of clothing and gear for rock climbing, paddling, trail running, hiking, camping and travel. Founded as Rock/Creek Outfitters and Canoeist Headquarters in 1987 when Dawson Wheeler and Marvin Webb purchased Canoeist Headquarters, the company became known as Rock/Creek Outfitters. The name was shortened to Rock/Creek in 2007.

In November 2007, Rock/Creek was named one of 25 top specialty outdoor retailers by Outdoor Business magazine.[1]

Rock/Creek has two main stores, one in downtown Chattanooga and the other at Hamilton Place Mall, two paddling stores and an e-commerce site. Rock/Creek recently opened a new store in the Two North Shore development in downtown Chattanooga.[2] The project, developed by CS & Associates and Greenlife Grocery, has been designed with U.S. Green Building Council's LEED standards in mind.[3]

The retailer regularly gives money to environmental non-profits and sponsors trail building and cleanup efforts. Rock/Creek created the StumpJump 50k several years ago to raise awareness and funds for the Cumberland Trail and worked with Chaco footwear to send used shoes to orphans in Nepal through the dZi Foundation.[4]

Rock/Creek is a member of the Grassroots Outdoor Alliance, a group of independent outdoor shops dedicated to the sustainability of the specialty outdoor channel and the quality of the outdoor enthusiast’s experience.[5] The retailer is also a member of the Outdoor Industry Association.

[edit] References

  1. ^ ""16 Grassroots Outdoor Alliance members receive honors"", Snews, 2007-11-16. Retrieved on 2008-01-11. 
  2. ^ "Two North Shore Opens in North Chattanooga with Green Theme", WDEF News12, 2007-11. Retrieved on 2008-01-11. 
  3. ^ "Idealism, marketing drives companies to go green", Chattanooga Times Free Press, 2007-04-29. Retrieved on 2008-01-11. 
  4. ^ "If the Shoe Fits, Spare It- Rock/Creek, Chaco and dZi", Treehugger.com, 2006-07-16. Retrieved on 2008-01-11. 
  5. ^ "About the Grassroots Outdoor Alliance", Grassroots Outdoor Alliance, 2007-03-13. Retrieved on 2008-01-11. 

[edit] External links