Talk:Relationship marketing

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Is there anyone notice the relationship between relationship marketing and social capital?

I believe another catagory is required to explain the concept of 'One to One' Marketing, as coined by Don Peppers book - 'One to One' marketin (121) focues on the interactivity aspect of marketing and has a greater flow of information.

customers value and equity

I've never really heard of One-to-One marketing, but it seems like a very buzz-wordy version of Customer Relationship Marketing applicable to smaller segment for more "precise" marketing. Again, if there's anything verified with at least a Journal or a reputable book then I'd be willing to investigate this one for you, but in my opinion it sounds like -- no offense -- bullshit marketing slang. J O R D A N ^[talk ] 15:14, 24 December 2007 (UTC)