Raymond Savignac

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Raymond Savignac, often just abbreviated to "Savignac", was a French graphic artist famous for his commercial posters. He was born on November 6, 1907 in Paris, and died on October 31, 2002 in Trouville-sur-Mer (Calvados), aged 94. His work is distinguished by a humorous simplicity.

Self-taught, he started designing posters under the direction of Cassandre, but met with his greatest success with the poster for Monsavon soap, which featured the udders of a cow directly supplying the "milk soap" with milk.

Another famous poster was called "La Guerre des boutons" (War of Buttons).

A permanent display of his work may be found at the Montebello Museum in Trouville, where he spent his last years. There is also a beachfront walk dedicated to him. Many of his posters depicted the Norman seaside town, and these can be seen there. Murals of his work can also bee seen around town.

(Translated mostly from French Wikipedia)