Pure Blue Japan

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Pure Blue Japan is a Japanese denim company. They use pure indigo dye as well as natural plant indigo in the production of their denim. Their denim is very slubby, meaning rough, and their jeans come in a range of fits including the XX-003 straight leg, XX-004 bootcut, XX-005 slim, xx-005BK slim black, xx-006 straight-leg non-slubby and AI-001, the natural indigo. They have just put out a new model, the XX-007, which features an indigo dyed weft and warp, where most jeans are woven with indigo warp threads and an undyed weft. The company also produces various ultra-distressed denim pants for the Japanese & Korean markets.

The company also produces casual clothing for women. It has its main shop in Harajuku, Tokyo. Pure Blue Japan sell their products in Japan, Korea, Hong-Kong and the U.S. It now maintains a website, www.purebluejapan.jp

• Pure Blue Website