ProCare
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ProCare is a service offered by the Apple Store that provides additional services from the Genius Bar. ProCare is an annual membership costing US$99 that provides the customer with various services to expedite the Genius Bar experience in addition to features such as backup consultation and a yearly tune-up of your computer.
ProCare also offered a one-on-one training service during which a Creative would work on projects and help to address general questions. This is now a separate service called One to One and is no longer a part of new ProCare memberships. ProCare members who joined prior to May 2, 2007 were freely enrolled in One to One for the rest of their membership.
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