Primedia

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PRIMEDIA Inc., NYSE: PRM, formerly known as K-III Communications, is the #1 print and online publisher and distributor of advertising-supported consumer guides in the U.S. through its Consumer Source Inc operation. It is publicly owned, trading on the New York Stock Exchange with private equity giant KKR holding a controlling stake in the company.

Consumer Source publishes and distributes more than 38 million guides and magazines – such as Apartment Guide, Auto Guide and New Home Guide – to approximately 60,000 U.S. locations each year through its proprietary distribution network, DistribuTech. The company also distributes category-specific content on its leading Web sites, including ApartmentGuide.com, AutoGuide.com, NewHomeGuide.com and Rentals.com, a comprehensive single unit real estate rental site.

1 Timeline
2 Former Major PRIMEDIA Titles (magazines are now part of Source Interlink)
- 2.1 PRIMEDIA Equestrian Group
- 2.2 PRIMEDIA Action Sports Group
3 References
4 External links

[edit] Timeline

1989 - Founded as K-III Communications, a new venture financed by the investment group Kohlberg, Kravis, Roberts and Co.
1994 - Acquired Haas Publishing, now Consumer Source Inc
1995 - Went public
1997 - Changed name to PRIMEDIA Inc.
1998 - Controlling share acquired by KKR
2005 - Sold business information segment (ex-Intertec^[1]) to private investors Wasserstein & Co.
2006 - Sold Crafts Group to Sandler Capital Management and Outdoor Group to InterMedia
2007 - Sold Enthusiast Media group (containing the vast majority of PRIMEDIA's magazines) to Source Interlink for $1.2 billion.^[2]
2007 - Sold Channel One News to Alloy Media and Marketing