pressplay

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pressplay is a trademark of the Multimedia- agency pressplay. created in 1999 in Cologne by Ludger Hoffacker and Stefan Roettger ( visual artists , moviedirectors & photographers.) ( pressplay.de ) . pressplay. media is working for television, musicevents & mediacompanies.

pressplay later was the name of an online music store from 2002 - 2003 created as a joint venture between Universal Music Group and Sony Music Entertainment. The two record labels provided music via subscription for pressplay along with BMG, EMI, Warner Music Group and various independent labels. It was branded for multiple services, most notably Yahoo.com. Roxio acquired the service on May 19, 2003 and used it as a base to relaunch the Napster music service.

The pressplay music service initially received a lot of criticism for its complicated licensing model, and for offering a selection of artists and titles that was not large enough to lure consumers away from free yet illegal offerings. This earned pressplay and rival MusicNet the 9th place in PC World's list of the "25 Worst Tech Products of All Time", stating that "the services' stunningly brain-dead features showed that the record companies still didn't get it".^[1]