Pratfall effect
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The pratfall effect is a psychological phenomenon whereby the attractiveness of a person perceived as competent increases if the person commits a blunder. Conversely, the attractiveness of a person perceived as incompetent decreases if the person commits a blunder.
[edit] References
Aronson, E., Willerman, B. and Floyd, J. (1966) The effect of a pratfall on increasing interpersonal attractiveness, Psychonomic Science 4: 227-8.
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