Talk:Post-purchase rationalization

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I can buy into "post-purchase rationalization" but had not heard that term before. The article by that name here (that is linked into "List of cognitive biases" is my first exposure to the term. Until now the phenomena that I am more familiar with the phenomena, called "buyers remorse," where the purchaser conceives that he or she has paid too much or is otherwise disenchanted with the deal just made. I am wondering why some individuals may tend to "Post-purchase rationalization" and others tend to "Buyers remorse." JohnDeBruyn 15:23, 23 June 2007 (UTC)



[comment moved to Talk:List_of_cognitive_biases#More_general_type_of_Post-purchase_rationalization_bias.3F ]