People Newspapers

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People Newspapers is a Dallas-based publisher of eight weekly newspapers covering specific communities of Dallas and Collin counties.

The publisher began in 1981 with Park Cities People, founded by Reid Slaughter^[1] and covering the Park Cities enclave of Highland Park and University Park.^[2] As of April, 2007, the paper's official circulation was 8,200, with the readership having an average household income of $410,472 and average home value of $1,004,340, well above the countywide median home value of $137,200.^[3]

In 1989, the company began to publish a second paper, North Dallas People, which was distributed free of charge in additional affluent neighborhoods. Following the 2003 purchase of the company by D Magazine founder Wick Allison, the company created eight additional niche papers covering similar communities^[4]^[5]:

Bent Tree People (Bent Tree and Addison) - Circulation 2,800^[6]
Bluffview People, (Bluffview, Greenway Parks and Devonshire neighborhoods) - circ. 3,200^[6]
Lake Highlands People (Lake Highlands and White Rock Lake areas) - circ. 6,600^[6]
Lakewood People (Lakewood) - circ. 5,600^[6]
Oak Cliff People (Oak Cliff) - circ. 3,500^[6]
Preston Hollow People (Preston Hollow and Strait Lane area) - circ. 8,700^[6]
Turtle Creek People (Turtle Creek, Uptown and West Village) - circ. 2,400^[6]
West Plano People (Plano) - circ. 6,000^[6]

New parent company Allison's City Newspapers L.P. bought the paper Northside People at the same time as the People Newspapers acquisition and announced the discontinuation of North Dallas People at the same time the eight new papers were established.^[5]