User:OCHESumner
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OCHESumner
[edit] History
Health Expressions [1] is a cohort marketing program designed for Proctor & Gamble [[2]] Health Care brands. It utilizes a website, email newsletters, pod-casts and traditional media such as TV, radio and print to link consumer brands that otherwise have limited customer involvement through more traditional advertising channels. This has created a space for customers to access not only brand information but health news and lifestyle information. Health Expressions was launched in January 2004.
[edit] Brands
Brands currently included
Pepto-Bismol See Brand Homepage
Crest See Brand Homepage
ThermaCare See Brand Homepage
Oral-B See Brand Homepage
Vicks See Brand Homepage
PUR See Brand Homepage
[edit] Awards
Health Expressions has been recognized for its work in this non-traditional advertising format:
Webaward - 2004 Best of Industry Award-E-Zine Category
Internet Advertising Competition - 2005 Best of Industry Award Best Advertising Email Message
Internet Advertising Competition - 2006 Best of Industry Award Best Health Care Online Newsletter Campaign
