O'Reilly and the Age of Persuasion

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O'Reilly and the Age of Persuasion is a Canadian radio program, which has been airing on CBC Radio One since 2006. A sequel to the earlier O'Reilly on Advertising, the series is hosted by Terry O'Reilly and explores the sociological and cultural impact of advertising on modern life.

Each episode uses numerous excerpts from historical radio broadcasts and commercials to make its point.

Contents

[edit] Episode list

[edit] Season 1 & 2

  1. Clutter
  2. The Language of Persuasion
  3. Rinse & Repeat
  4. Yoots
  5. The Lesson of Clark Gable's Undershirt
  6. The Long and Short of It
  7. Breaking the Contract
  8. The Rise and Fall and Rise of Branded Entertainment
  9. The Human Face of Persuasion
  10. All the World's a Marketing Opportunity
  11. Walk 1.6 Kilometres in My Shoes
  12. Strange But True Tales of Market Research
  13. Love, Marriage and Sexual Tension
  14. Branding a Nation
  15. The Persuasive Power of Storytelling
  16. Protecting the Celebrity Brand
  17. Goin' to the Show: Super Bowl Ads
  18. A Sense of Persuasion
  19. Leaving Your Mark (2007-02-15)
  20. The YouTube Revolution
  21. By Any Other Name
  22. Guerrillas in Our Midst (2007-03-29)
  23. Frontiers and Boundaries (2007-04)
  24. Reviving the Brand (2007-04-14)
  25. Award in Edgewise (2007-04-26)
  26. It's the Insight, Stupid (2007-04)
  27. The Wall of Cynicism
  28. The Future of Persuasion
  29. Do This or Die

[edit] Season 3

Ep # Episode Broadcast Date
1 There’s Never a Marques of Queensbury Around When You Need One 2008-01-12
2 The Sport of Persuasion 2008-01-19
3 Old Media, New Media, Borrowed Media, Blue Media 2008-01-26
4 Branding the News 2008-02-02
5 Guerillas in our Midst* 2008-02-09
6 Everything I Need to Know About Life I Learned from Agency Pitches 2008-02-16
7 Leaving Your Mark* 2008-02-23
8 23 things I’d Like to Change About Advertising 2008-03-01
9 Reviving the Brand* 2008-03-08
10 The Trouble with Big 2008-03-15
11 Royal Jelly 2008-03-22
12 Advertisers as Censors 2008-03-29
13 Award in Edgewise* 2008-04-05
14 Crowd Control 2008-04-12
15 The Strategy of Persuasion 2008-04-19
16 In Defence of Advertising 2008-04-26
17 It's the Insight, Stupid!* 2008-05-03
18 Emotion 2008-05-10
19 The Myth of Mass Marketing 2008-05-17
20 Selling War 2008-05-24
21 Frontiers and Boundaries* 2008-05-31
22 Advertising as the New Sugar Daddy 2008-06-07

* Episode repeated from earlier season.

[edit] External links

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