Nothing Real
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Nothing Real L.L.C, founded in October 1996 by Allen Edwards and Arnaud Hervas, developed high-end digital effects software for the feature film, broadcast and interactive gaming industries. Apple Computer purchased Nothing Real in February 2002 for its flagship digital effects software, Shake.[1]
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[edit] History
In 2000, Shake version 2.1 cost $9,900 plus an annual maintenance fee of approximately $1,500. The additional render-only license cost $3,900. The software was only available for Irix and Windows NT.
Apple Computer's purchase of Nothing Real in 2002 changed the way in which Shake was marketed and sold. Apple released Shake for Mac OS X and lowered the price to $4,950 with an annual maintenance fee of $1,199. Apple continued to lower Shake's price over the years. In 2006, Apple released Shake 4.1 for $499 with no annual maintenance fee.
[edit] Corporate Facts
- Nothing Real was headquartered in Venice Beach, California.[1]
- Approximately one-third of the company’s sales were overseas in the United Kingdom, France, and Japan.
[edit] References
[edit] External links
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